SVP Media Sciences and Measurement

Responsibilities

• Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy, and incrementality testing.
• Partner with internal stakeholders in media, adtech, and product teams to enable data-driven decision-making for media strategy and optimization.
• Manage the attribution measurement and reporting process across all lines of business, ensuring high-quality insights for senior stakeholders.
• Own the measurement roadmap, media test-and-learn agenda, and advanced analytics studies for cross-channel measurement.
• Lead, mentor, and develop a team of media science analysts, fostering a culture of continuous learning and high performance.
• Cultivate strategic relationships with key measurement and media vendors to drive innovation and future-proof measurement solutions.
• Serve as a subject matter expert, translating complex measurement methodologies into compelling narratives for executive leadership.

Requirements

• 10+ years of experience in media measurement and analytics (client, agency, or publisher side).
• Expertise in media measurement approaches including attribution, MMM, ad effectiveness, and incrementality testing.
• Strong understanding of media planning principles and digital/emerging media platforms.
• Familiarity with Adtech and Martech tools (e.g., DSP/SSP, audience management, web analytics, identity solutions).
• Outstanding data storytelling, communication, and presentation skills with the ability to influence executive-level stakeholders.
• Proven ability to manage complex workstreams and project manage multiple stakeholders in a fast-paced environment.
• Bachelor’s degree required; Master’s degree in Business Analytics, Marketing, Statistics, or a related field preferred.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off packages, including vacation, sick leave, and paid holidays.

About the Company

Citi is a global financial services leader with a team of more than 230,000 dedicated people. We provide a wide range of financial products and services to clients across various sectors, offering opportunities for professional growth and meaningful impact within a global community.