SVP, Marketing Effectiveness

Responsibilities

• Create a simplified, scalable, and repeatable measurement approach for all social channels in collaboration with Social and Marketing Effectiveness leadership.
• Consult with client teams on social measurement best practices, test design, and partner capabilities.
• Partner with external social platforms to secure alpha and beta opportunities for client teams.
• Identify and evaluate social and creator measurement solutions to enable Next Gen Social capabilities.
• Develop product-specific analytics offerings and author industry thought leadership, including white papers and POVs.
• Lead recruitment, performance management, and career development for management-level roles within the group.
• Set vision and strategy while facilitating team operations to ensure high-quality, timely deliverables.
• Partner with new business teams to identify growth opportunities for existing and prospective clients.

Requirements

• Bachelor's degree in Statistics, Economics, Data Science, or a related quantitative field (Master's degree preferred).
• 15+ years of experience in a quantitative business environment.
• 8+ years in marketing analytics with deep knowledge of social media and the media planning process.
• Extensive experience with social platforms and their attribution approaches, including Meta, TikTok, Reddit, YouTube, Pinterest, and Snap.
• Advanced proficiency in SQL, Python, or R.
• Strong data visualization skills using tools such as Tableau, Power BI, or Datorama.
• Advanced expertise in media measurement methodologies, including MMM and MTA.
• Proven leadership ability with experience managing direct reports and complex projects.

Benefits

• Medical, vision, and dental insurance.
• Life, short-term, and long-term disability insurance.
• 401k retirement plan.
• Flexible paid time off and at least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.

About the Company

Dentsu is a global leader in innovation, helping brands reach, engage, and nurture relationships with audiences through Integrated Growth Solutions. For over 120 years, we have focused on "innovating to impact," driving a multiplier effect for our clients at a global scale.