SVP Marketing Data Science

Responsibilities

• Design, develop, and implement advanced statistical and machine learning models to analyze marketing effectiveness, cross-channel attribution, and user journey analytics.
• Lead the development and execution of the marketing advanced analytics roadmap, aligning with overall business objectives.
• Manage and mentor a team of data scientists, fostering professional growth and technical excellence.
• Utilize predictive analytics to forecast marketing outcomes and inform budget allocation decisions.
• Communicate complex analytical concepts and data-driven insights clearly to senior leadership and cross-functional partners.
• Oversee the end-to-end model development lifecycle, from data collection and preprocessing to validation and deployment.
• Ensure adherence to best practices in data science, model governance, and ethical data usage.

Requirements

• 10+ years of experience in media measurement and analytics (client-side, agency, or publisher side).
• Proficiency in programming languages including Python and R.
• Extensive experience with Machine Learning and Deep Learning/Neural Networks (e.g., RNN, LSTMs, LLMs, NLP).
• Hands-on experience with big data technologies, cloud platforms, and machine learning frameworks like TensorFlow or PyTorch.
• Proficiency in SQL and data visualization tools such as Tableau, Power BI, or Dataiku.
• Bachelor's degree required; Master's degree in Business Analytics, Finance, or Statistics preferred.
• Proven ability to manage complex workstreams and collaborate with legal, compliance, and procurement teams in a regulated environment.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off packages, including vacation, sick leave, and paid holidays.

About the Company

Citi is a global financial services leader with a team of more than 230,000 dedicated people. We provide a wide range of financial products and services to clients across various sectors, offering opportunities for professional growth and meaningful impact within a global community.