SVP, Growth Analytics

Responsibilities

• Lead definition of digital media best practices internally and across the network on a global basis
• Lead a regional office analytics team including hiring, development, and retention
• Manage team scoping and staffing in conjunction with media planning teams
• Evolve the US analytics commercial offering, capabilities, and tools
• Work with client teams to develop, scope, and sell measurement and analytics frameworks
• Provide consulting and thought leadership to key clients from an analytics perspective
• Ensure data analytics projects meet client objectives, timelines, and budgets
• Develop partnerships with data, technology, and services suppliers
• Participate in new business and business development initiatives

Requirements

• Extensive experience with measurement frameworks (conversion, attention, audience, brand health)
• Experience with econometric models including media mix models and digital optimization models
• Knowledge of media ecosystems (DMP, AMP, CDP) and tools like LiveRamp or Acxiom
• Experience with multi-touch, location-based, and offline attribution models
• Proficiency with creative/brand evaluation tools and audience tools
• Proven track record of delivering value to clients and efficiencies to agencies
• Strong collaborative and relationship-building skills

Preferred Qualifications

• 15+ years of experience managing multi-disciplinary analytics teams
• Experience with A/B and multivariate testing design
• Proficiency with web analytics platforms such as Adobe Analytics or Google Analytics
• Experience with scenario modeling and predictive analysis

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits