SVP, Brand Strategy

Responsibilities

• Lead the development of brand positioning, messaging, and creative briefs
• Collaborate with Account Management, Creative, and Project Management teams on omnichannel campaigns
• Conduct market research, consumer insights, and competitive analysis
• Design and facilitate workshops and lead tactical and brand planning
• Establish KPIs and metrics to measure the effectiveness of brand initiatives
• Provide strategic guidance and mentorship to team members

Requirements

• Bachelor’s degree in business administration, Marketing, or related field
• 10+ years of experience in Brand Strategy within an advertising agency
• Proven track record of developing and implementing successful brand strategies
• Strong leadership and ability to inspire cross-functional teams
• Excellent analytical, problem-solving, and presentation skills
• Ability to thrive in a fast-paced, dynamic environment

About the Company

21GRAMS, part of Real Chemistry, takes an innovative approach to advertising, focusing on making healthcare more human. Real Chemistry provides a full suite of services across healthcare communications and marketing to top players in the pharmaceutical and biotech industries.