Sub-Director Analisis y Seguimiento

Responsibilities

• Plan, execute, and supervise marketing strategies, events, and internal communications to support Commercial Banking objectives.
• Optimize the use of assigned budgets for sponsorships, client experiences, and advertising materials.
• Lead and manage internal communication channels, including Intranet, Commercial Bulletins, and Viva Engage.
• Develop strategic incentive campaigns and experiences for various Commercial Banking profiles.
• Manage the logistics, purchase, and continuous supply of advertising tools for sales activities, agencies, and brand activations.
• Coordinate marketing requirements for sponsorships and sales support materials.

Requirements

• Bachelor's degree in Marketing, Communication, Administration, or related Economic-Administrative fields (Master's degree preferred).
• 5 years of experience in the financial, commercial, marketing, or banking sectors.
• Proven experience in marketing, social media, event management, and inventory control.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word).
• English language proficiency.
• Strong negotiation, strategic thinking, and leadership skills.
• Ability to travel as required.

About the Company

Banorte is a leading financial institution in Mexico, dedicated to driving transformation and innovation. We believe that the combination of solidarity, innovation, respect, loyalty, and responsibility is the perfect formula to be the best team in the financial sector.