Strategy Lead - Acquisition

Responsibilities

• Lead a high-performing, interdisciplinary team of three to own acquisition and activation outcomes for the German market
• Define growth strategy and partner with engineering and data teams to build onboarding journeys and systems
• Translate market and customer insight into prioritized commercial opportunities and product problems
• Own the roadmap for acquisition and onboarding, including lead scoring systems and eligibility checkers
• Design, run, and interpret A/B tests across messaging, targeting, and product flows
• Manage, coach, and develop commercial strategy analysts and data scientists
• Align engineering, data, marketing, and commercial stakeholders around clear goals and success metrics

Requirements

• Proven experience driving go-to-market strategy and measurable acquisition growth
• Experience in growth strategy, revenue operations, or highly analytical commercial roles
• Proven people management or team leadership experience
• Fluency in German with strong written communication skills
• Strong analytical capability with experience in experimentation frameworks and A/B testing
• Ability to work from first principles and thrive in ambiguity

Preferred Qualifications

• Experience in fintech, lending, B2B SaaS, or regulated products
• Experience working closely with engineering, product, or data science teams
• Knowledge of the German SME ecosystem or B2B financial products

Benefits

• Flexible working hours
• Medical insurance and private GP service
• 25 days holiday plus birthday off and unlimited unpaid leave options
• One-month fully paid sabbatical after four years
• Mental health support and counseling
• 3% Pension contributions and employee equity incentive scheme
• Learning and development budget