Strategy Executive

Responsibilities

• Developing influencer and social media strategies for beauty clients
• Researching and applying insights, data, and statistics to support creative concepts
• Brainstorming creative ideas for influencer and social media campaign activations
• Writing pitch-winning presentations both collaboratively and independently
• Attending and contributing to internal strategy briefings and brainstorming sessions
• Participating in client meetings and pitches
• Reviewing presentations and proposals for grammatical, factual, and design accuracy
• Staying informed on social media trends, key influencers, and platform updates

Requirements

• Strong knowledge of the influencer space and emerging social trends
• Deep understanding of social media platforms like Instagram, TikTok, and YouTube
• Knowledge of content formats, platform algorithms, and beauty audience engagement
• Strong written and verbal communication skills
• Ability to present ideas clearly to clients and stakeholders
• Proficiency in PowerPoint or Google Slides
• Tech-savvy with Mac OS
• Experience with Adobe Photoshop or Excel/Google Sheets is advantageous

Benefits

• Competitive medical, vision, and dental insurance
• Group retirement plans
• Significant paid time off
• Employee mental health awareness days
• Preferential partner discounts

About the Company

The Goat Agency is a leading brand within WPP Media, helping global brands harness the power of social and creator-led content to deliver measurable impact across more than 70 countries.