Strategy Director

Responsibilities

• Lead the strategic planning process on key agency accounts
• Create compelling audience profiles to uncover meaningful insights
• Conduct in-depth scouting into cultural trends, channel opportunities, and competitive activity
• Lead Creative Brief writing
• Provide inspiration and ideas to creative teams during the development process
• Lead or participate in the design, fielding, and moderation of qualitative and quantitative research studies
• Develop a deep understanding of all data surrounding a client’s business
• Build excellent relationships with creatives, accounts, and agency partners

Requirements

• 7+ years of strategic planning experience in an agency setting
• Proven track record of transformational, modern marketing work
• Integrated planning experience with an emphasis on storytelling
• Expertise in multiple business strategy tools, frameworks, and methods
• Ability to design and facilitate workshop activities for creative problem-solving
• Excellent verbal and written communication skills
• Experience in CPG, health, or automotive sectors is an asset

About the Company

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas for 75 years. It builds on a rich legacy through Borderless Creativity, innovating at the intersections of advertising, public relations, relationship design, consulting, and health capabilities.