Strategic Relations Coordinator for Attraction

Responsibilities

• Design and implement the annual engagement and attraction plan for the School of Social Sciences and Government to increase leads and registrations.
• Monitor the attraction funnel weekly, identifying performance trends, bottlenecks, and critical points across different campuses and regions.
• Analyze conversion rates between funnel stages and propose corrective actions in coordination with national attraction and communication teams.
• Plan and execute events and experiences for families and high school students to drive prospect conversion and retention.
• Evaluate the performance of campaigns and engagement activities using key metrics such as lead quality and attendance.
• Collaborate with the School's communication area to produce multimedia content and manage paid media plans.
• Administer and optimize the assigned budget for attraction and engagement activities to ensure efficient resource use.

Requirements

• Degree in Marketing, Communication, Public Relations, Education, Political Science, Administration, or a related field.
• Minimum of 3 years of experience in educational marketing, admissions, or institutional relations, preferably in higher education.
• Proven experience in coordinating corporate or student events.
• Proficiency in CRM platforms and email marketing tools.
• Strong skills in digital analytics, campaign metrics, and demand generation techniques.
• Advanced level of English.
• Ability to manage budgets and coordinate multiple stakeholders.

About the Company

Tecnológico de Monterrey is a leading educational institution focused on innovation, research, and excellence. We aim to transform our environment by empowering talent to build solutions that positively impact people and the community.