Strategic Planner Apprentice

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Develop strategic diagnostics (brand, market, consumer) to support media recommendations
• Manage ad-hoc studies from design to analysis to measure effectiveness and consumer journeys
• Transform data into actionable insights for strategic decision-making
• Identify opportunities through competitive and sectoral monitoring
• Monitor emerging consumption trends and translate their impact for brands
• Act as the voice of the consumer by capturing expectations and motivations

Requirements

• Currently enrolled in a Master's degree (Bac +4/5) in Communication or Marketing
• Passion for media, advertising, and new technologies
• Strong analytical skills and affinity for data interpretation
• Creative mindset with excellent written and oral communication skills
• Proficiency in Microsoft Office, specifically PowerPoint and Excel
• English fluency (C1/C2 level)

Preferred Qualifications

• Experience or interest in the luxury sector