Strategic Partner Co-Marketing Lead

Responsibilities

• Serve as the primary marketing lead for a flagship strategic partner, executing joint co-marketing strategies
• Develop quarterly and annual GTM plans to drive awareness, pipeline, and customer engagement
• Lead integrated co-marketing campaigns including joint content, research, and multi-channel activations
• Plan and execute co-marketing activations at flagship events, including speaking opportunities and sponsorships
• Partner with internal teams to identify and activate joint customer stories and case studies
• Define success metrics and track performance across co-marketing initiatives to optimize ROI

Requirements

• 5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles
• Proven experience managing strategic partnerships and executing joint GTM initiatives
• Experience leading integrated campaigns across content, digital, and events
• Proficiency with Salesforce, Google Suite, Asana, and Jira
• Experience working with enterprise technology or SaaS partnerships
• Strong project management and stakeholder management skills

Preferred Qualifications

• Understanding of affiliate or performance marketing
• Familiarity with partner ecosystems
• Background in customer marketing or advocacy programs
• Strong storytelling and messaging skills

Benefits

• Medical, Dental, and Vision insurance
• 401(k) and Flexible spending accounts
• Responsible PTO policy
• Mental health support including covered therapy sessions
• Monthly gym reimbursement
• Restricted Stock Units (RSUs)
• Parental leave (26 weeks primary, 13 weeks secondary)
• Technology and internet stipends

About the Company

impact.com is the world’s leading commerce partnership marketing platform, enabling businesses to discover, manage, and scale partnerships across the entire customer journey.