Strategic Marketing Manager

About the Company

Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.

Responsibilities

• Translate overarching market narratives into assets & activations for use across GTM
• Tailor campaign messaging to ecosystems, partners, verticals, and personas
• Develop strategy and high-impact content for educational series and flagship events
• Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives
• Collaborate across product marketing, brand, partnerships, and demand generation teams

Requirements

• Proven B2B marketing experience in content strategy, content marketing, or product marketing
• Background in large enterprise marketing environments, preferably in martech, commerce tech, or retail tech
• Track record of building messaging and orchestrating campaigns tied to major industry events
• Exceptional storytelling abilities and ability to turn complex technical ideas into clear content
• Strong project management skills and ability to work horizontally across stakeholders

Benefits

• €1,000 annual learning budget and free German language courses
• 30 days of annual leave, plus extra paid days for birthday and moving day
• Home office setup budget and monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide
• Mental health support and discounted Urban Sports Club membership
• 20% company subsidy on pension contributions
• Subsidised BVG public transport ticket and dog-friendly office