Strategic Marketing & Communications Lead

Responsibilities

• Develop and lead comprehensive integrated marketing strategies to strengthen U of T Co-op’s reputation and competitive positioning.
• Implement marketing plans to promote programs, events, and initiatives that support strategic institutional objectives.
• Oversee the production of promotional and outreach materials for diverse target markets and audiences.
• Manage digital platforms and draft/edit content for various print and online communication channels.
• Design and implement evaluation frameworks to measure the effectiveness and ROI of marketing campaigns.
• Oversee internal communications to support alignment, engagement, and change management across the partnership.

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field.
• Minimum of 5 years of recent experience in developing and implementing strategic integrated marketing communications plans.
• Extensive experience using CRM platforms to design and optimize targeted email marketing campaigns.
• Advanced proficiency in social media content creation (e.g., LinkedIn) and web content management systems (CMS).
• Strong project management skills with a proven ability to deliver complex marketing projects from concept to evaluation.
• Exceptional written and verbal communication skills with a strong command of grammar and style.
• Demonstrated ability to use analytics tools to evaluate digital performance and inform decision-making.
• Commitment to equity, diversity, inclusion, and AODA accessibility standards in all communications.

Preferred Qualifications

• Experience working within the post-secondary sector or with work-integrated learning programs.
• Proficiency with creative tools such as Canva, Adobe Creative Suite, Premiere, or Audition.
• Experience executing marketing strategies targeting both public and private sector markets.

About the Company

The University of Toronto is committed to expanding experiential learning through U of T Co-op, a unique partnership across three campuses. U of T Co-op optimizes internship and co-op opportunities, positioning the university as a top destination for global employers and ensuring graduates are among the most employable in the world.