Staff Program Manager - Digital Strategy & Optimization

Responsibilities

• Architect and lead the enterprise-wide experimentation roadmap for DISH and Sling TV to drive revenue growth.
• Build and manage a centralized, multi-quarter testing roadmap focused on optimization and personalization.
• Establish a rigorous framework for assessing optimization opportunities using "Value vs. Effort" scoring models.
• Lead cross-functional workshops to translate business pain points into sophisticated A/B and multivariate test plans.
• Direct sales funnel analysis to identify drop-off points and friction in the user journey using tools like Quantum Metric and Adobe Target.
• Spearhead cross-functional workstreams dedicated to conversion improvement and strategic alignment.
• Serve as an internal evangelist for a "test-and-learn" culture across the organization.

Requirements

• Bachelor's degree in a quantitative or business field (e.g., Marketing, Statistics, Economics).
• 6+ years of experience in digital marketing or e-commerce.
• 3+ years of experience specifically in Conversion Rate Optimization (CRO) and A/B testing leadership.
• Proficiency in Adobe Analytics or Google Analytics.
• Strong understanding of experimentation design, including test duration, sample size, significance, and power.
• Experience with Adobe Experience Cloud (specifically Adobe Target and AEM).

Preferred Qualifications

• MBA or specialized certifications such as CXL or Adobe Certified Expert.
• Experience with behavioral analytics platforms like Quantum Metric, ContentSquare, or FullStory.
• Experience using prioritization frameworks such as PIE, RICE, or ICE.
• Knowledge of AI-driven personalization and emerging digital trends.

Benefits

• Flexible spending accounts and HSA.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Flexible time away plan.
• Diverse health perks and career development opportunities.

About the Company

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans, and products. Our brands include Boost Mobile, DISH, Gen Mobile, Hughes, and Sling TV.