Posted 21 hours ago
Staff Product Manager, Marketing Science & Optimization
HelloFreshStaff Product Manager, Marketing Science & Optimization
Requirements
8-10+ years Product Management experience, Expertise in MMM and incrementality, Experience with data products and analytics platforms, Ability to influence executive stakeholders
Skills
Product ManagementMarketingad-tech
About the role
Responsibilities
- Build budget allocation methodologies and investment recommendation systems to guide marketing spend
- Develop scenario planning tools and marketing forecasting platforms
- Scale a first-party audience intelligence system using segmentation frameworks and data science models
- Create a closed-loop optimization system connecting measurement, decisioning, and optimization
- Partner with Engineering, Data Science, Finance, and Marketing to drive a unified growth ecosystem
- Influence marketing investment strategy and drive build vs buy discussions
Requirements
- 8–10+ years in Product Management
- Experience in Marketing Science, Ad-Tech, Measurement, Growth, or Data Products
- Deep understanding of MMM, incrementality, experimentation, and attribution
- Proven track record of building scalable platforms
- Experience partnering with Data Science teams on model-driven products
- Strong strategic thinking and analytical rigor
About the Company
HelloFresh is a fast-paced, mission-driven company disrupting the traditional food supply chain through meal plan subscriptions.
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Get started — it's freeStaff Product Manager, Marketing Science & Optimization
HelloFresh · New York
