Staff Product Manager

About the Company

Addi is a leading financial platform in Colombia, building the future of payments, shopping, and banking. As a fast-growing marketplace and Buy Now, Pay Later provider, Addi serves over 2 million customers and 20,000 merchants, aiming to redefine financial freedom in Latin America.

Responsibilities

• Transform closed-loop data into a high-margin retail media business by building a scalable revenue engine.
• Validate merchant demand through manual pilots and achieve verifiable conversion lifts.
• Deliver "Build vs. Buy" recommendations for the ad-tech stack to C-level stakeholders.
• Lead the cross-functional delivery of the Self-Serve Sponsored Products MVP.
• Ensure 100% closed-loop instrumentation accuracy by linking ad impressions to repayment events.
• Maintain marketplace integrity by ensuring ad load does not degrade organic North Star metrics.

Requirements

• Deep understanding of CPC/CPM monetization, second-price auctions, and ad-quality scoring.
• Experience managing the tension between ad load and organic conversion.
• Proven track record of 0-to-1 product building and manual validation.
• Ability to navigate complex build-vs-buy decisions and influence C-level stakeholders.
• Expertise in translating ad-tech metrics like ROAS and Incrementality for B2B partners.
• Proficiency in auditing data pipelines and understanding AI/ML for bid prediction and targeting.
• Ability to collaborate with engineering on API integrations and ad-serving infrastructure.