Sr. Programmatic Strategist

Responsibilities

• Lead strategic discussions with agency and advertiser partners to define campaign objectives, KPIs, and programmatic approaches.
• Translate platform capabilities into investment-driving recommendations regarding inventory, audience, and bidding strategies.
• Influence budget allocation, test frameworks, and scaling decisions across active and prospective campaigns.
• Own performance narratives and optimization strategies to connect campaign results to broader business impact.
• Partner with Sales, Planning, and Customer Success teams to shape RFP responses, proposals, and high-value client presentations.
• Identify growth levers such as supply expansion and audience strategy to drive platform adoption and revenue.
• Help standardize best practices, frameworks, and playbooks across client accounts.

Requirements

• 5-7 years of experience in programmatic, DSP, or agency trading/strategy roles.
• Proven experience in client-facing strategic consultation rather than just technical execution.
• Deep understanding of DSP mechanics and the programmatic supply ecosystem.
• Demonstrated ability to translate complex data into clear, persuasive narratives for senior stakeholders.
• Strong cross-functional collaboration skills and the ability to navigate ambiguity.

Preferred Qualifications

• Familiarity with SQL, Python, or BI/visualization tools for data analysis.
• Experience leveraging AI-driven tools to automate insight generation and analyze large datasets.

About the Company

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we make it easier for buyers and sellers to transact across all screens, data types, and sales channels globally.