Sr Product Marketing Specialist

Responsibilities

• Develop product messaging and positioning for assigned HVAC categories based on guidance from senior leaders and Product Management.
• Translate technical features and regulatory requirements into customer-facing content and persona-based messaging for contractors, distributors, and engineers.
• Lead go-to-market (GTM) strategy and execution for New Product Introductions (NPI), including the creation of sales tools, competitive comparisons, and channel content.
• Conduct competitive intelligence research, maintaining feature/benefit matrices and battlecards to monitor market trends.
• Create sales enablement tools such as sell sheets, spec guides, calculators, and presentations to support training initiatives.
• Manage product lifecycles, including updates, transitions, and phase-outs, while aligning messaging with regulatory or efficiency changes.
• Track KPIs related to product adoption and sales performance to drive continuous improvement in GTM execution.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in channel or trade marketing.
• Proven track record in supporting New Product Introduction (NPI) go-to-market programs and portfolio messaging.
• Ability to translate complex technical products into clear, compelling customer value propositions.

Preferred Qualifications

• Direct experience in HVAC, building technologies, or industrial B2B manufacturing.

Benefits

• No-cost employee premiums for medical, dental, vision, and prescription benefits for you and eligible dependents.
• 401(k) Retirement Savings Plan with competitive company matching contributions.
• Generous Paid Time Off program including company holidays and a combined sick/vacation bank.
• Performance-based short-term incentives.
• Access to mental health resources and personal fitness goal incentives.
• Family-oriented benefits including paid parental leave.
• Group rate life and disability insurance.

About the Company

LG Electronics is a global leader in technology dedicated to creating innovative solutions for a better life. With a presence in over 290 locations, our diverse portfolio includes Home Appliance, Media Entertainment, Vehicle, and Eco Solutions. We operate under the philosophy of "Jeong-do Management," emphasizing high ethical standards, transparency, and customer-value creation.