Sr Product Marketing Manager

Responsibilities

• Own the complete go-to-market (GTM) strategy for Cybersecurity Professional Services and Private Wireless Networks (PWN) portfolios
• Develop and execute integrated marketing plans, iterating based on performance data and market feedback
• Collaborate with Product, Sales, and Digital Marketing teams to create compelling value propositions and messaging for Enterprise and Public sector customers
• Drive content strategy by creating sales enablement tools including pitch decks, one-pagers, battlecards, and testimonials
• Analyze funnel activity and monitor key performance metrics to maximize ROI and inform strategic adjustments
• Manage marketing budgets and Marketing Development Funds (MDF) with vendors to drive portfolio growth
• Leverage AI tools to streamline marketing operations and enhance customer insights

Requirements

• 5+ years of product marketing, GTM strategy, or marketing leadership experience
• Proven expertise in developing and executing integrated marketing plans and campaign management
• Strong understanding of enterprise B2B sales cycles and the ability to translate technical solutions into value-driven narratives
• Excellent cross-functional collaboration skills with the ability to influence key stakeholders
• Experience with data-driven decision-making and marketing performance metrics
• Strong written and verbal communication skills

Preferred Qualifications

• Experience marketing cybersecurity solutions and professional services
• Familiarity with TELUS products or market positioning in the Enterprise and Public sector
• Experience with vendor management and partner enablement programs

Benefits

• Comprehensive total rewards package including competitive salary and bonus structures
• Minimum of 3 weeks of vacation and a flexible benefits plan
• Hybrid work flexibility (in-office, virtual, or a combination)
• Generous company-matched pension and share purchase programs
• Career growth and continuous learning & development opportunities

About the Company

TELUS is a people-focused, customer-first, and purpose-driven team dedicated to innovating through technology. We work to improve lives and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.