Sr. Product Marketing Manager

Responsibilities

• Develop and maintain positioning and messaging for Sigma Apps, including no-code app building, AI-assisted workflow automation, and embedded analytics.
• Support new feature launches by coordinating across product, design, marketing, and sales teams.
• Partner with Product and Engineering to influence the roadmap using market, customer, and competitive insights.
• Create sales enablement content such as solution briefs, pitch decks, use case guides, and competitive battlecards.
• Conduct win/loss analysis and customer interviews to translate buyer insights into sharper messaging.
• Write thought leadership content, blog posts, and customer-facing collateral to educate the market on Sigma's vision.
• Develop customer case studies that demonstrate the business impact of building with Sigma Apps.

Requirements

• 3+ years of product marketing experience in B2B enterprise software.
• Knowledge of the enterprise application development landscape and how IT/data teams procure platforms.
• Ability to translate complex technical capabilities into compelling value narratives for both technical and business buyers.
• Proven experience creating high-impact sales enablement materials.
• Experience with win/loss analysis and conducting customer interviews.
• A data-driven mindset using pipeline metrics and customer feedback to drive improvements.
• Ability to operate effectively in a fast-paced, high-growth startup environment.

Preferred Qualifications

• Experience in enterprise application software or application development tools.
• Familiarity with the cloud data platform, BI, or analytics ecosystem.

Benefits

• Equity
• Generous health benefits
• Flexible time off policy
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog-friendly office

About the Company

Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows without moving data or breaking governance. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.