Sr. Product Marketing Manager, Programmatic Ad Solutions

Responsibilities

• Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business and Audience Extension solutions
• Develop compelling narratives, positioning frameworks, and packaging structures for agencies and brands
• Define commercial and product strategy including deal structures, pricing, and audience segmentation
• Identify, evaluate, and manage relationships with key programmatic partners including DSPs, SSPs, and data clean rooms
• Influence commercial negotiations and deal structuring across the programmatic partner ecosystem
• Serve as the primary business point of contact for programmatic demand and measurement partners

Requirements

• 10+ years of experience in digital advertising with depth in programmatic, ad tech, or commerce/retail media
• Strong knowledge of the programmatic ecosystem (DSPs, SSPs, DMPs, CDPs, clean rooms)
• Experience structuring and negotiating commercial partnerships with technology and demand-side platforms
• Proven experience developing go-to-market strategies and pricing frameworks
• Strong analytical and financial modeling skills
• Exceptional cross-functional collaboration skills
• Bachelor's degree or equivalent experience

Preferred Qualifications

• Experience at a commerce media company, mobility platform, or retail media network
• Familiarity with audience extension products and off-platform programmatic solutions
• Prior experience in product marketing, strategy, or bizdev within an ad tech organization
• Understanding of location-based advertising and mobility data

Benefits

• Medical, dental, and vision insurance
• Mental health, family building, child care, and pet benefits
• 401(k) plan with company match
• Discretionary paid time off and 18 weeks of paid parental leave
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

About the Company

Lyft Ads is a fast-growing commerce media business connecting brands to a high-intent audience across Lyft's rider and driver networks using proprietary first-party data.