Sr. Product Marketing Manager

Responsibilities

• Own the end-to-end go-to-market strategy for Lyft’s first-party audience data and targeting segments
• Develop positioning frameworks and sales enablement tools for mobility and location-based data
• Partner with Product and Data Science to define pricing and packaging for audience segments
• Drive commercial rollout of in-house conversion modeling and multi-touch attribution
• Inform commercial requirements for advertiser-facing reporting systems
• Identify and lead development of bespoke data partnerships with external platforms and brands
• Manage relationships with third-party measurement providers and verification partners
• Collaborate with Ad Infrastructure PMs to ensure scalable implementation of attribution tools

Requirements

• 10+ years of experience in digital advertising, measurement, or ad tech infrastructure
• Deep technical literacy in conversion modeling, CDPs, and data clean rooms
• Proven experience structuring and negotiating commercial technology partnerships
• Expertise in developing GTM positioning and pricing for data products
• Strong analytical skills and financial modeling capabilities
• Bachelor’s degree or equivalent experience

Preferred Qualifications

• Experience supporting Ad Infrastructure, Data, or Measurement product lines
• Experience growing data monetization programs at a retail media network or mobility platform
• Familiarity with privacy-safe data collaboration and clean room architectures
• Experience managing joint business plans with major agency holding companies

Benefits

• Medical, dental, and vision insurance
• Mental health and family building benefits
• Child care and pet benefits
• 401(k) with company match
• Discretionary paid time off and 18 weeks of paid parental leave
• Subsidized commuter benefits
• Monthly Lyft credits and complimentary Lyft Pink membership

About the Company

Lyft Ads is a fast-growing commerce media business connecting brands to high-intent audiences across Lyft's rider and driver networks using proprietary first-party mobility data.