Sr. Product Marketing Manager, Cash

Responsibilities

• Craft and execute strategies to evolve the positioning of Wealthfront’s Cash account and identify new growth opportunities.
• Partner with Product, Research, Engineering, and Design teams to develop a roadmap that serves unmet customer needs.
• Develop positioning, audience, and distribution strategies for both new and existing products.
• Design and optimize experiments to identify the most effective ways to reach and convert target audiences.
• Create focused briefs rooted in business and customer insights for creative teams.
• Lead business performance recaps and present findings to the executive leadership team.

Requirements

• 6+ years of experience in consumer product marketing or growth marketing.
• Proven experience working within the technology or startup sectors.
• Strong storytelling, communication, and presentation skills.
• A data-driven mindset with experience in A/B testing, messaging tests, and measurement methodologies.
• Ability to bring structure to ambiguity and distill complex insights into actionable plans.
• Bachelor's degree or higher.

Preferred Qualifications

• Personal finance knowledge and experience is a significant plus.

Benefits

• Medical, vision, and dental insurance.
• 401K plan.
• Generous time off and parental leave.
• Wellness reimbursements and professional development opportunities.
• Employee investing discount.

About the Company

Wealthfront is on a mission to create a financial system that favors people, not institutions. We leverage technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. With over 1 million clients and more than $90 billion in assets, we are reshaping the financial industry through automated investing, high-yield cash accounts, and sophisticated tax-saving strategies.