Sr. Product Manager, Global Marketing

Responsibilities

• Lead strategic upstream marketing initiatives and roadmap development for the Advanced Patient Monitoring (APM) capital systems portfolio.
• Drive Voice of Customer (VOC) strategy and customer discovery to identify unmet clinical, operational, and economic needs in acute care environments.
• Translate market, competitive, and clinical insights into product concepts, platform strategies, and long-range portfolio recommendations.
• Partner with R&D, engineering, clinical, and regulatory teams to ensure alignment between customer needs and technical feasibility.
• Develop business cases, market models, financial analyses, and pricing recommendations to support investment decisions.
• Support global commercialization planning and partner with downstream marketing and sales enablement teams for successful product launches.
• Build relationships with healthcare providers, hospital administrators, and key opinion leaders (KOLs) globally.

Requirements

• Bachelor's degree required.
• 8-12+ years of progressive experience in product management, upstream marketing, or strategic marketing.
• Proven experience in the medical device or healthcare technology industry.
• Expertise in upstream marketing processes, including VOC, roadmap development, and business case creation.
• Experience managing complex capital systems or integrated hardware/software ecosystems.
• Willingness and ability to travel domestically and internationally up to 30%.

Preferred Qualifications

• MBA or advanced degree.
• Experience in patient monitoring, connected care, or capital equipment environments.
• Demonstrated ability to influence cross-functional stakeholders within a highly matrixed global organization.

About the Company

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. We look at the impossible and find transformative solutions that turn dreams into possibilities.