Sr. Principal Product Marketer

Responsibilities

• Own end-to-end go-to-market strategy for the Leo Smart Memory Extender portfolio
• Define differentiated positioning and messaging frameworks for platform architects and CTOs
• Lead competitive analysis and market segmentation to inform product roadmap priorities
• Serve as an external subject matter expert on CXL memory expansion at keynotes and analyst briefings
• Develop high-impact technical content including white papers and architecture guides
• Partner with product management and silicon engineering to translate innovations into customer narratives
• Develop sales enablement assets such as competitive battlecards and ROI models
• Synthesize market intelligence to influence product strategy and investment decisions

Requirements

• Bachelor's degree in Electrical Engineering, Computer Science, or a related technical field
• 12+ years of experience in product marketing or technical marketing within the semiconductor or data center industry
• Deep technical understanding of CXL protocol, memory subsystem architectures, and data center platform design
• Proven track record of launching complex silicon products to hyperscale and enterprise customers
• Exceptional ability to craft technical narratives for audiences ranging from architects to C-suite executives
• Experience as a senior individual contributor with cross-functional influence

Preferred Qualifications

• Master's degree in Electrical Engineering, Computer Science, or an MBA
• Direct experience marketing CXL, DDR/HBM memory technologies, or coherent interconnect solutions
• Established relationships with hyperscaler architecture teams or Tier-1 OEM partners
• Recognized thought leadership through keynote speaking or published white papers

About the Company

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI.