Sr. Marketing Manager - Websites and Lead Generation - Americas

Responsibilities

• Drive website performance, digital lead generation, and platform optimization across the Americas region for the Adhesive Technologies business unit.
• Act as the primary regional liaison between local marketing teams and global digital, web, and marketing technology organizations.
• Develop and execute website strategies focused on content strategy, UX optimization, customer journey mapping, and conversion rate optimization (CRO).
• Ensure search visibility through SEO and emerging Generative Engine Optimization (GEO) best practices.
• Lead the development and optimization of lead generation programs, monitoring acquisition, conversion, and marketing funnel effectiveness.
• Manage digital measurement platforms, including Adobe Analytics and Google Analytics 4 (GA4), and oversee tracking pixel and tag governance.
• Ensure all digital platforms meet regulatory requirements regarding privacy, data protection, and accessibility standards.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital marketing, website management, lead generation, or marketing technology.
• Proven experience working across multiple countries, regions, or within a global organization.
• Deep understanding of SEO, GEO, CRO, and digital analytics.
• Proficiency with Adobe Analytics and/or Google Analytics 4 (GA4).
• Strong knowledge of conversion tracking, tagging, attribution, and campaign measurement.
• Excellent project management and stakeholder management skills.

Benefits

• Health Insurance: Affordable medical, dental, vision, and wellbeing plans starting on day one.
• Work-Life Balance: Paid time off (sick, vacation, holiday, volunteer) and flexible/hybrid work policies.
• Financial Security: 401k matching, employee share plans, annual performance bonuses, and student loan reimbursement.
• Family Support: 12-week gender-neutral parental leave, fertility support, and adoption/surrogacy reimbursement.
• Career Growth: Access to international growth opportunities and thousands of skills development courses.

About the Company

Henkel is a global leader in both industrial and consumer businesses, driven by the purpose of being "Pioneers at heart for the good of generations." Our portfolio includes world-renowned brands across Adhesive Technologies and Consumer Brands, providing innovative and sustainable solutions to customers worldwide.