Sr. Marketing Manager - Websites and Lead Generation - Americas

Responsibilities

• Drive website performance, digital lead generation, and platform optimization across the Americas region for the Adhesive Technologies business unit.
• Act as the primary regional liaison between local marketing teams and global digital/technical organizations.
• Develop and execute website strategies to support business growth, customer engagement, and lead generation objectives.
• Partner with brand and content teams to optimize user experience (UX), customer journey mapping, and conversion rate optimization (CRO).
• Ensure websites are optimized for search visibility through SEO and emerging Generative Engine Optimization (GEO) best practices.
• Lead the development and optimization of lead generation programs, monitoring acquisition, conversion, and funnel effectiveness.
• Manage web analytics and digital measurement platforms, including Adobe Analytics and Google Analytics 4 (GA4).
• Oversee implementation and governance of tracking pixels, tags, and measurement frameworks.
• Ensure websites comply with privacy, data protection, accessibility standards, and security protocols.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital marketing, website management, lead generation, or marketing technology.
• Proven experience working within global organizations or across multiple countries/regions.
• Strong proficiency in Adobe Analytics and/or Google Analytics 4 (GA4).
• Deep understanding of SEO, GEO, CRO, and digital analytics reporting.
• Expertise in conversion tracking, tagging, attribution, and campaign measurement.
• Strong project management and stakeholder management skills.

Benefits

• Health Insurance: Affordable medical, dental, vision, and wellbeing plans starting on day 1.
• Work-Life Balance: Paid time off (sick, vacation, holiday, volunteer) and flexible/hybrid work policies.
• Financial: 401k matching, employee share plans, annual performance bonuses, and student loan reimbursement.
• Family Support: 12-week gender-neutral parental leave, fertility support, and adoption/surrogacy reimbursement.
• Career Growth: Access to international growth opportunities and thousands of skills development courses.

About the Company

Henkel is a global leader in both industrial and consumer businesses, driven by a purpose to be "Pioneers at heart for the good of generations." Our portfolio includes world-renowned brands across Adhesive Technologies and Consumer Brands, focusing on innovation, sustainability, and digital transformation to shape the markets of tomorrow.