Sr. Marketing Manager

About the Company

Cruva is the operating system for brands selling on TikTok Shop. We work with 1,400+ DTC brands, from multi-seven-figure to nine-figure operations, running their affiliate programs, creator relationships, sample seeding, payouts, and GMV attribution at scale.

Responsibilities

• Own the Cruva newsletter editorial calendar, drafting, and distribution
• Develop customer case studies by interviewing brands and creators
• Manage social channels including LinkedIn, TikTok, and Instagram
• Edit, schedule, and repurpose founder content for distribution
• Manage end-to-end production and distribution of the Cruva TikTok Shop Index
• Create quarterly lead magnets such as tools, reports, or templates
• Coordinate podcast production, including booking and clip distribution
• Execute brand and event marketing for summits and partner events

Requirements

• 2 to 5 years of marketing experience in the creator economy or ecommerce
• Strong writing portfolio covering newsletters, case studies, and campaign copy
• Demonstrated storytelling instinct and ability to identify narratives
• Fluent and disciplined use of AI tools
• Production discipline including briefing designers and editing short-form video
• Ability to execute against a defined strategy and meet deadlines