Sr. Manager, Sales Marketing (Demand)

Responsibilities

• Develop comprehensive sales marketing strategies targeting agencies and brands to drive commercial growth.
• Shape market-facing positioning and messaging to articulate the value of programmatic solutions and demand technologies.
• Define and execute integrated go-to-market strategies in collaboration with Sales, Product, and Brand Marketing teams.
• Lead demand-generation efforts, including content strategy, digital campaigns, and thought leadership initiatives.
• Leverage data-driven insights to optimize go-to-market strategies and improve sales effectiveness.
• Design and scale client engagement programs to deepen relationships with key accounts.
• Monitor key performance metrics such as revenue, client growth, and retention to ensure organizational goals are met.
• Generate industry intelligence regarding client trends and competitive offerings.

Requirements

• 6-8+ years of experience in sales or marketing, specifically focused on demand-side ad tech or programmatic advertising.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.
• Strategic mindset with the ability to translate industry trends into actionable marketing strategies.
• Excellent verbal and written communication skills, with the ability to lead trainings and presentations.
• Ability to simplify complex technical ideas for a general audience.
• Proven ability to prioritize projects based on potential revenue impact.
• Bachelor's Degree preferred.

About the Company

Comcast Advertising is driving the TV advertising industry forward by delivering ads to linear and digital audiences and pioneering the technology that makes it possible. Our ad tech division, FreeWheel, provides comprehensive solutions that make it easier to buy and sell premium video advertising across all screens, data types, and sales channels.