Sr. Manager, Product & Digital Innovation

Responsibilities

• Serve as an internal thought leader for digital innovation, AI applications, and hybrid play experiences.
• Own the end-to-end product innovation lifecycle from concept to commercialization for both physical and digital products.
• Identify and scale new revenue streams, including connected experiences, applications, and subscription models.
• Develop integrated physical + digital play systems that enhance core brand behaviors.
• Partner with Product Development and Engineering to ensure digital features and AI layers are manufacturable and cost-aligned.
• Lead the commercialization process, including product briefs, pricing strategy, and retail storytelling.
• Build business cases and prototypes to validate consumer desirability, price elasticity, and retail acceptance.

Requirements

• Bachelor's degree in business, marketing, technology, or a related field.
• 5+ years of experience in digital product development, platform leadership, or technology-enabled consumer experiences.
• Proven track record of launching digital products or platforms with successful monetization models.
• Strong understanding of AI, emerging technologies, and digital ecosystems.
• Experience working cross-functionally with product development, marketing, technology, and sales teams.
• Ability to translate consumer insights into scalable digital solutions and business opportunities.

Preferred Qualifications

• Experience managing relationships with outside digital suppliers.
• Experience in the toy or consumer goods industry.
• Strong entrepreneurial mindset with the ability to navigate ambiguity.

Benefits

• Annual bonus potential for all full-time employees.
• Company matched 401k and Employee Value Sharing Plan.
• Comprehensive healthcare benefits.
• Education assistance program and wellness programs.
• Generous product discounts and free admission to the Crayola Experience.
• Employee Resource Groups and company-sponsored events.

About the Company

Crayola has inspired children to express their creativity since 1903. We are an iconic brand dedicated to helping parents and educators raise creatively alive children around the world through quality art products and experiences.