Sr. Manager, MarTech

Responsibilities

• Own and evolve MarTech and CRM capabilities across Canada, UK, France, and Germany to drive maturity and standardization.
• Advance the use of first-party data, CDPs, and customer insights to power segmentation, targeting, and personalization.
• Partner cross-functionally with Marketing, Data, Analytics, and Product teams to translate business objectives into scalable MarTech solutions.
• Lead the implementation, integration, and optimization of platforms including CRM systems, CDPs, and data infrastructure (e.g., Braze, Snowflake).
• Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration.
• Establish standardized processes and governance frameworks to improve consistency across regional and market teams.
• Collaborate with data teams to ensure robust foundations for data ingestion, event tracking, and identity resolution.
• Manage external vendors and agencies to deliver against MarTech roadmaps and support ongoing innovation.

Requirements

• 7+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, or Marketing Automation.
• Hands-on experience with CRM and engagement platforms such as Braze, Algonomy, Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Experience working with Customer Data Platforms (CDPs), first-party data strategies, and cloud data environments like HighTouch and Snowflake.
• Strong understanding of advanced segmentation, lifecycle marketing, and journey orchestration.
• Proven track record of leading MarTech implementations, integrations, or migrations.
• Strong project management skills with the ability to manage multiple priorities across diverse stakeholders.
• Analytical mindset with the ability to interpret data and drive optimization.

Preferred Qualifications

• Familiarity with Agile workflows and tools such as Jira or Confluence.
• Experience operating in complex, multi-market, or international environments.

About the Company

Pizza Hut is part of the Yum! Brands family, a global leader in the restaurant industry. We are dedicated to building the world's most loved, trusted, and connected restaurant brands through innovation, data-driven engagement, and a commitment to excellence.