Sr. Manager, GTM Strategy & Planning

Responsibilities

• Drive the annual and in-year GTM planning cycle, including revenue planning, capacity/headcount planning, market segmentation, and quota design.
• Translate company targets into bottoms-up revenue plans with clear market, segment, and channel assumptions.
• Own ongoing pacing and performance reporting, leveraging AI-driven forecasting to provide visibility into revenue attainment and pipeline health.
• Define and refine the GTM pricing framework, including deal structure guidelines, tiered packaging, and discount thresholds.
• Partner cross-functionally with Finance, Product, and Marketing to build pricing models and business cases for investment decisions.
• Lead the territory carving process to ensure optimal sales coverage and account alignment.
• Partner with Sales Operations to align commission structures and incentive programs with strategic GTM goals.
• Lead and develop the GTM Strategy & Planning team, fostering a high-performance culture.

Requirements

• 9+ years of experience in GTM strategy, sales operations, management consulting, or investment banking.
• 3+ years of experience in a people management role.
• Bachelor's degree in a quantitative field (e.g., Statistics, Math, Finance, Engineering, or Sciences).
• Demonstrated experience owning pricing strategy, including designing models and conducting competitive analysis.
• Proficiency with BI and analytics tools such as Tableau, Looker, or Databricks.
• Proficiency with CRM platforms, specifically Salesforce.
• Advanced Excel modeling skills.
• Strong executive presence with the ability to influence senior stakeholders and present complex analyses.

About the Company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data, and consulting partners to power end-to-end investment operations across firms of all sizes and complexity.