Sr. Manager, Global CRM Strategy

Responsibilities

• Own and evolve the global CRM and customer strategy, defining engagement across acquisition, onboarding, growth, retention, and reactivation.
• Architect end-to-end lifecycle journeys using customer insights to move beyond campaigns toward always-on, behaviorally driven engagement.
• Develop and operationalize advanced segmentation frameworks, including behavioral, RFM, and value-based models.
• Establish "Next Best Action" strategies to enable personalized engagement at scale across all channels.
• Act as a strategic connector across Analytics, Clienteling, Regional CRM, and channel teams to ensure global alignment.
• Partner with Analytics to define success metrics focused on incrementality, LTV, and retention while championing a test-and-learn culture.

Requirements

• 7+ years of experience in CRM Strategy, Lifecycle Marketing, or Customer Growth.
• Proven experience working within global retail, luxury, premium, or hospitality environments.
• Strategic and systems-oriented mindset with the ability to design scalable lifecycle strategies.
• Strong data-driven decision-making skills and comfort working with complex datasets.
• Excellent cross-functional leadership and influencing skills within a matrixed, global environment.
• Deep understanding of MarTech ecosystems and channel capabilities to ensure strategy translates into effective execution.

Benefits

• Competitive Total Rewards Program.
• Opportunities for career growth through internal and external programs.
• Goose Rewards & ICON Rewards programs.
• CG Gives: Donation matching and paid volunteer time.
• Access to physical and mental health tools and resources.

About the Company

Canada Goose is an iconic lifestyle brand dedicated to inspiring and enabling people to thrive in the world outside. Driven by a purpose to keep the planet cold and the people on it warm, we build community through authenticity, resilience, and a deep connection to the restorative power of nature.