Sr. Manager, Customer Marketing & Category

Responsibilities

• Lead the Customer Marketing agenda across the assigned cluster, translating brand and category strategies into winning channel and point-of-sale execution.
• Adapt regional and local brand strategies to local market realities, channels, and customer needs.
• Develop customer and channel strategies that drive category growth and shopper conversion.
• Own the trade investment budget and allocation, ensuring efficient use of resources to deliver net sales and profitability.
• Define promotional strategy, mechanics, and calendars aligned with brand and customer objectives.
• Act as the key interface between Brand Marketing, Sales, Finance, and Supply Chain.
• Leverage shopper, customer, and category insights to guide strategy and performance management.
• Lead, coach, and develop the Customer Marketing team within the cluster.

Requirements

• 10+ years of experience in Customer Marketing, Trade Marketing, Commercial, or related roles within FMCG or consumer goods.
• 3+ years as a Customer Marketing or Trade Marketing National Manager in FMCG.
• Proven experience leading Customer Marketing at a regional, cluster, or country level.
• Demonstrated ownership of trade investment budgets and delivery of deflator and margin targets.
• Experience managing Joint Business Plans (JBPs) with key customers and modern trade retailers.
• Advanced capability in analyzing sales, shopper, and promotional data to drive decisions.
• Bachelor’s degree in business, Marketing, Economics, or a related field.
• Strong proficiency in English.

Preferred Qualifications

• MBA degree.
• Experience working across multiple channels including Modern Trade, Traditional Trade, eCommerce, and On-the-Go.

About the Company

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.