Sr. Director, CRM & Ecosystem Operations

About the Company

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.

Responsibilities

• Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels
• Build scalable segmentation and personalization frameworks leveraging ecosystem data
• Build and scale the end-to-end operating model for ecosystem campaigns
• Oversee daily contest operations aligned to the sports calendar
• Curate a centralized marketing and content calendar across the Ecosystem
• Define KPI frameworks tied to business outcomes like MAU, retention, and LTV
• Lead and develop a high-performing team across CRM, Growth Ops, and Content Ops

Requirements

• 10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations
• 5+ years leading high-performing teams
• Deep expertise in CRM platforms and multi-channel execution
• Strong analytical fluency in segmentation, experimentation, and LTV analysis
• Track record of building scalable operating systems
• Clear communicator comfortable influencing senior stakeholders

Preferred Qualifications

• Experience operating in high-velocity, live-content or sports environments
• Passion for sports, gaming, or fan-driven products