Sr. Director Brand Strategy Premium Brands at Accor - ScoutJobs - The AI-curated global job board
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Accor
Posted 2 days ago

Sr. Director Brand Strategy Premium Brands

AccorSr. Director Brand Strategy Premium Brands

Perks & benefits

VisaRelocation AllowanceHealth InsuranceTransportation

Requirements

Business degree or MBA, Hospitality/Travel Marketing experience, Managed and franchise hotel experience, Analytical and financial acumen, Fluent English and French

Skills

StrategyMarketingFinance

About the role

Responsibilities

  • Lead regional performance of Premium brands across Europe & North Africa
  • Oversee budget and deployment of Premium brand strategies across ENA
  • Collaborate with Global brand leaders, ENA Full Funnel Marketing, and Publicis
  • Define and lead Premium brands ambitions aligned with Global positioning
  • Manage marketing investment in campaigns to drive regional performance targets
  • Engage regional Development and Design leaders on expansion strategies
  • Act as Subject Matter Expert for Premium brands to owners and investors
  • Track brand performance against ambitions and regional competitive sets
  • Lead a Brand Manager to support strategic activities

Requirements

  • Business degree, MBA preferred
  • Experience in Hospitality or Travel Marketing
  • Experience working with managed and franchise hotels
  • Strong analytical, strategic, and financial acumen
  • Excellent communication and presentation skills
  • Fluency in English and French

About the Company

Accor is a global hospitality leader, offering experiences in over 110 countries with 5,700 hotels, 10,000 restaurants and bars, as well as wellness and coworking spaces.

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Sr. Director Brand Strategy Premium Brands

Accor · Issy-les-Moulineaux

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