Sr. Demand Generation Manager

Responsibilities

• Own enterprise pipeline generation as the primary measure of success for all campaigns.
• Build and execute integrated, omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web.
• Partner deeply with enterprise AEs and sales managers to align campaign strategy with field feedback and deal data.
• Use AI tools to automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach.
• Manage performance reporting, including pipeline contribution, program ROI, and funnel conversion rates.
• Identify funnel gaps and develop creative programs, such as competitive displacement or partner co-marketing, to close them.

Requirements

• 3+ years of B2B demand generation experience, including multi-channel campaign execution.
• Demonstrated hands-on experience building with AI tools to create workflows, enrichment pipelines, and automation logic.
• Direct experience partnering with sales teams to sharpen strategy and messaging.
• Proficiency in Salesforce and Marketo, including the ability to pull data and build custom reports.
• Strong analytical skills with the ability to translate funnel and opportunity data into actionable insights.
• Exceptional communication skills for writing campaign copy and presenting data to senior leadership.

Preferred Qualifications

• 5+ years of B2B demand generation experience in a high-growth SaaS company with an enterprise motion.
• Hands-on experience with AI-native prospecting tools like Clay or Nooks.
• Familiarity with intent and ABM platforms such as 6sense.
• Experience aligning campaign strategy with SDR and BDR outbound execution.

Benefits

• Highly competitive, employer-heavy coverage in the United States.
• $0 premium health insurance options.
• Strong 401(k) match and equity.
• Flexible time off.

About the Company

Pendo was founded in 2013 to help companies understand and improve their product experience. Our mission is to improve society's experience with software. We are a fast-growing startup supported by top-tier institutions like Salesforce Ventures and Spark Capital.