Sr. Copywriter

Responsibilities

• Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives
• Translate complex martech concepts into digestible, engaging messaging for target audiences
• Ideate on brand campaigns, event themes, and internal/external initiatives
• Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive multi-channel campaigns
• Optimize copy performance by leveraging A/B testing and analytics to refine messaging strategies
• Contribute to brand voice development to ensure consistency across all touchpoints

Requirements

• 3-6 years of experience in traditional advertising or marketing copywriting
• A strong advertising portfolio showcasing a range of short-form ads to long-form thought leadership
• Proven ability to distill technical concepts into interesting, audience-friendly copy
• Exceptional attention to detail and a self-starter mentality
• Experience in SaaS, B2B tech, or martech industries is preferred

Preferred Qualifications

• Agency experience as a traditional Ad Copywriter
• Familiarity with SEO, CRO, and performance marketing tactics

Benefits

• Competitive salary ($90,000 - $120,000 depending on experience)
• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee equity
• Virtual wellness classes, pet insurance, and employee discounts

About the Company

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers more efficiently. Headquartered in New York City, Zeta unifies identity, intelligence, and omnichannel activation into a single platform to deliver personalized consumer experiences.