Sr. Brand Manager

Responsibilities

• Define and refine product strategy in collaboration with local management and global marketing teams
• Develop comprehensive brand strategies, promotional campaigns, and tactical plans within budget
• Lead product launches and manage the full product lifecycle for surgical and Clinic Retina product lines
• Execute go-to-market commercial programs and localize marketing materials to convey brand messaging
• Conduct market research and analyze competitive environments to identify new business opportunities
• Manage brand budgets, forecasts, and expenses to optimize return on investment (ROI)
• Lead cross-functional brand teams to ensure strategic alignment and adherence to company guidelines
• Support sales objectives through product optimization, pricing, positioning, and salesforce training

Requirements

• Bachelor's Degree or equivalent years of directly related experience
• 7 years of proven professional experience in marketing or brand management
• Fluency in English (reading, writing, and verbal communication)

About the Company

Alcon is a global leader in eye care, dedicated to helping people see brilliantly. We develop and manufacture innovative devices and products that serve the full life cycle of eye care needs, from surgical equipment to consumer contact lens solutions. With over 25,000 associates worldwide, we foster an inclusive culture where we innovate fearlessly to impact global eye health.