Sr. Analyst, Growth Marketing

Responsibilities

• Deliver measurable growth in revenue and customer acquisition through management of Google Shopping, Performance Max, and Search
• Optimize efficiency through structured testing, smart bidding, and strategic budget allocation
• Partner with Product teams to improve product feed strategy and data quality
• Conduct deep-dive analyses of campaigns, products, and customer segments to identify growth opportunities
• Translate complex data into actionable insights for investment decisions
• Test expansion opportunities across YouTube, Display, Demand Gen, and Gmail
• Support visibility in AI-driven search (GEO) through improved structured data
• Collaborate cross-functionally to align marketing strategies with merchandising goals

Requirements

• BS/BA in Marketing
• 2–4+ years of experience in e-commerce, retail, strategy consulting, or high-growth analytical environments
• 2+ years of experience with Search marketing and Google Ads preferred
• Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center preferred
• High proficiency in Excel and PowerPoint
• Experience with Tableau or similar BI tools is a plus
• Strong interest in AdTech and Generative Engine Optimization (GEO)

About the Company

Rue Gilt Groupe is the premier off-price e-commerce portfolio company, combining Rue La La, Gilt, and Shop Simon to offer premium and luxury brands at significant discounts.