Sr. Analyst

Responsibilities

• Manage 8-10 market research projects simultaneously with minimal supervision, ensuring efficient setup and timely delivery.
• Execute data processing tasks including weighting, data merging, coding, and SPSS programming.
• Plan and prepare project schedules and timelines for both internal and external stakeholders.
• Handle various research methodologies such as tracking (continuous and wave), copy-testing, concept-testing, and segmentation.
• Proactively identify and resolve project issues while maintaining high-quality documentation and hygiene.
• Utilize programmatic platforms like Quantum and/or Dimensions to manage studies and platform updates.
• Support internal teams with administrative tasks, including the timely preparation of project invoices.

Requirements

• 3-7 years of relevant experience in Market Research, specifically focused on data processing.
• 5-6 years of experience in project management or data processing roles.
• Proficiency in SPSS and strong knowledge of data validation.
• Experience working with Quantum or Dimensions programmatic platforms.
• Bachelor's degree is required.
• Ability to work rotational night shifts and weekends on a roster basis.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent verbal and written communication skills.

Preferred Qualifications

• Post Graduate or B-School degree in Operations or Market Research from a recognized institution.
• Experience managing diverse brand sectors and complex research methodologies like Max-Diff.
• Advanced proficiency in Microsoft Excel, Word, and PowerPoint.

About the Company

dentsu is a global leader in marketing and innovation, dedicated to helping clients reach and nurture relationships with audiences through Integrated Growth Solutions. We focus on driving a multiplier effect for our clients by combining creativity with data-driven insights to deliver impactful results.