Sr. Account Manager, Demand Activation

Responsibilities

• Drive programmatic demand strategy and optimize buyer performance for advertiser campaigns across the FreeWheel Marketplace.
• Partner with Agency Sales, DSP Account Managers, and Demand Integrations to optimize buying strategies and campaign activation.
• Analyze demand partner performance and provide data-driven recommendations to improve delivery, inventory utilization, and revenue.
• Manage relationships across independent agencies, agency holding companies, and DSP partners.
• Collaborate with Product and Sales Marketing teams to roll out new programmatic products and capabilities.
• Provide technical guidance on demand activation, bid stream optimization, and marketplace dynamics.
• Act as a subject-matter expert for programmatic issues including deal setup and DSP integration.

Requirements

• 5–7 years of experience in account management or partner-facing roles within ad tech.
• Deep understanding of the programmatic ecosystem, including DSP buying behavior, SSP dynamics, and auction mechanics.
• Proven experience managing strategic relationships with DSPs, agencies, or enterprise demand-side clients.
• Proficiency with analytics and reporting tools such as Looker or Tableau.
• Experience using Salesforce and other ad tech platforms.
• Strong consultative communication skills with the ability to translate technical concepts into business insights.
• Bachelor's degree or equivalent professional experience.

Preferred Qualifications

• Experience working with major DSPs such as The Trade Desk, DV360, Amazon, or Yahoo.
• Familiarity with programmatic deal structures including PMP, PG, and Open Exchange.
• Understanding of CTV supply dynamics and publisher inventory packaging.
• Experience using AI-assisted tools to automate workflows or reporting tasks.

About the Company

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels.