Specialized Analytics Sr. Lead, SVP - Measurement and Insights Analytics

Responsibilities

• Lead and manage the data and measurement roadmap for the Citi Commerce Network, including KPIs and release management.
• Develop and operationalize closed-loop measurement approaches leveraging Citi data and partner signals.
• Build attribution models and frameworks to establish measurement for Citi Commerce campaigns.
• Identify and combine KPIs from various online media data sources into a single measurement view.
• Drive standardization of post-campaign reporting and test-and-learn frameworks.
• Integrate Gen AI capabilities to accelerate measurement and insights generation.
• Partner with Product, Sales, and Finance teams to translate analytical findings into actionable business strategies.
• Deliver insightful reports and dashboards to key stakeholders, translating complex data into clear recommendations.

Requirements

• 10+ years of progressive experience in data analytics, business intelligence, or quantitative analysis.
• Deep understanding of the commerce or retail media landscape and digital marketing ecosystem.
• Proficiency in statistical analysis, predictive modeling, and experimental design (A/B testing).
• Hands-on experience with large-scale data platforms such as Snowflake.
• Experience with business intelligence and data visualization tools like Tableau or Power BI.
• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science, or Engineering).

Preferred Qualifications

• Master's degree or PhD in a quantitative field or Business Analytics.
• Proficiency in programming languages such as SQL, Python, or R.
• Experience with consumer banking products and customer lifecycle analytics.
• Experience working with first-party data and privacy-safe environments like clean rooms.

Benefits

• Medical, dental, and vision coverage.
• 401(k) and life, accident, and disability insurance.
• Wellness programs and paid time off packages.
• Competitive salary range and discretionary incentive awards.

About the Company

Citi is a global financial services leader with a team of more than 230,000 dedicated people. We provide a wide range of financial products and services to clients across various sectors, offering opportunities for professional growth and meaningful community impact.