Specialized Analytics Sr. Lead, SVP

Responsibilities

• Drive the analytics roadmap for audience development and targeting to improve ad and offer relevance across core use cases.
• Develop targeting solutions and AI/ML models to enhance customer engagement and personalization.
• Generate insights on audience composition, behavior, and performance to inform go-to-market strategies.
• Build and integrate Gen AI capabilities to accelerate audience development and insights generation.
• Partner with Product, Sales, and Finance teams to forecast business growth and integrate analytical insights into product design.
• Lead a high-performing team to deliver advanced analytics that drive business outcomes.

Requirements

• 10+ years of progressive experience in data analytics, business intelligence, or quantitative analysis.
• Deep expertise in the commerce or retail media landscape, including audience capabilities and data strategy.
• Strong understanding of the digital media and marketing ecosystem, including media buy models and activation platforms (CDPs, clean rooms, DSPs).
• Proficiency in statistical analysis, predictive modeling, machine learning, and experimental design (A/B testing).
• Technical proficiency with large-scale data platforms such as Snowflake.
• Hands-on experience building AI/ML targeting solutions using regression and tree-based algorithms.
• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or Engineering.

Preferred Qualifications

• Master's degree or PhD in a quantitative field, Business Analytics, or an MBA with a strong analytical focus.
• Proficiency in programming languages including SQL, Python, or R for data manipulation and model development.
• Experience with consumer banking products and customer lifecycle analytics.
• Experience with business intelligence and data visualization tools like Tableau, Power BI, or QlikView.

Benefits

• Competitive medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Life, accident, and disability insurance.
• Wellness programs and paid time off packages.

About the Company

Citi is a global leader in financial services, employing over 230,000 people worldwide. We are evolving our commerce offerings to provide merchants with access to high-value audiences through data-driven advertising and deep customer insights.