Specialized Analytics Lead Analyst, VP

Responsibilities

• Develop the data and measurement roadmap for the Citi Commerce Network, including KPIs and release cycles
• Operationalize closed-loop measurement approaches leveraging Citi data and partner signals
• Develop attribution models and frameworks to establish measurement for Citi Commerce campaigns
• Build and integrate Gen AI capabilities to accelerate measurement and insights generation
• Identify and combine KPIs from various online media data sources into a single measurement view
• Partner with Product, Sales, and Finance teams to translate analytical findings into actionable business strategies
• Deliver insightful reports, dashboards, and presentations to key stakeholders

Requirements

• 6-10 years of progressive experience in data analytics, business intelligence, or quantitative analysis
• Deep understanding of the commerce or retail media landscape and digital marketing ecosystem
• Proficiency in statistical analysis, predictive modeling, and experimental design (A/B testing)
• Hands-on experience with attribution models (MMM, MTA) and incrementality testing
• Experience with large-scale data platforms such as Snowflake
• Hands-on experience developing Gen AI solutions
• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science, or Engineering)

Preferred Qualifications

• Master's degree or PhD in a quantitative field or Business Analytics
• MBA with a strong analytical focus
• Proficiency in programming languages including SQL, Python, or R
• Experience with consumer banking products and customer lifecycle analytics
• Experience with data visualization tools like Tableau, Power BI, or QlikView

Benefits

• Medical, dental, and vision coverage
• 401(k) retirement savings plan
• Life, accident, and disability insurance
• Wellness programs
• Paid time off packages including vacation, sick leave, and holidays

About the Company

Citi is a global financial services leader with more than 230,000 dedicated people. We are evolving our commerce offerings to provide merchants access to high-value cardmembers through digital properties and partner placements, leveraging scale and real purchase insights to drive measurable impact.