Specialist, Prospect Audience Design

Responsibilities

• Analyze first-, second-, and third-party customer data to identify behavioral, demographic, and transactional cohorts
• Draft structured segmentation frameworks and perform feasibility checks to ensure segment viability for media spend
• Build holistic audience profiles by aggregating qualitative and quantitative data points
• Create visual audience profile decks to guide creative and media planning teams
• Build and configure audience segments within Customer Data Platforms (CDPs) and Data Management Platforms (DMPs)
• Manage and troubleshoot automated data syncs from internal databases to external ad networks like Google Ads and Meta Ads
• Audit audience sizes, match rates, and data pipelines to ensure accuracy and privacy compliance

Requirements

• Bachelor's degree in Business, Marketing, Communications, Psychology, or a related field
• 3+ years of experience in marketing, analytics, or general business
• Proficiency in Microsoft Office Suite, specifically with advanced Excel skills
• Strong understanding of fundamental marketing concepts

Preferred Qualifications

• 2+ years of experience in marketing or advertising technology (AdTech) or media planning/buying
• Hands-on experience working with third-party data providers such as Experian

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage
• Flexible family care days, paid parental leave, and subsidized back-up childcare
• Vehicle discount programs for employees and family members
• Tuition assistance and professional development opportunities
• Generous paid time off, including a week between Christmas and New Year’s Day
• Retirement savings programs and financial planning tools

About the Company

Ford Motor Company is a global leader in transportation, working to transform the future for customers, communities, and families. Our Marketing, Sales & Service organization uses data-driven insights to deliver trusted customer experiences and innovative mobility solutions.