Solutions Marketing Lead

About the Company

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products — fast. We are a small, talent-dense team building a generation-defining company from Stockholm.

Responsibilities

• Own the GTM strategy for new and evolving market opportunities by identifying potential wins and designing validation experiments
• Develop positioning, messaging, and campaign infrastructure from scratch across multiple use cases and personas
• Lead cross-functional initiatives spanning marketing, product, GTM, content, and community
• Develop solutions positioning for creators, freelancers, startups, agencies, and growing teams
• Build segment-specific GTM playbooks including messaging frameworks, campaign strategies, and sales enablement

Requirements

• Experience owning a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company
• Proven track record of owning large, cross-functional initiatives with accountability for outcomes
• Ability to build positioning and messaging for multiple buyer segments simultaneously
• Experience designing GTM experiments and synthesizing signals into leadership recommendations
• Experience marketing developer tools, no-code/low-code platforms, or AI products
• Ability to communicate effectively with both technical and non-technical audiences