Software Engineer Specialist

Responsibilities

• Lead the strategy, architecture, and implementation of the company’s first-party consumer data ecosystem
• Design and maintain a scalable, privacy-first architecture for collecting, unifying, governing, and activating consumer data
• Own the integration and optimization of core platforms including BlueConic (CDP), Klaviyo (CRM), and internal consumer master systems
• Define consumer identity architecture, including identity resolution strategies and unified consumer profiles
• Develop data models, architecture patterns, and integration frameworks to support marketing and analytics
• Establish and enforce data governance standards, including data definitions and metadata documentation
• Lead the evaluation and strategic recommendation of Master Data Management (MDM) solutions
• Partner with engineering, analytics, and marketing teams to design scalable data pipelines
• Ensure data quality, consistency, and reliability through architectural standards and validation frameworks
• Collaborate with privacy, security, and compliance teams to ensure alignment with regulatory requirements (GDPR, CCPA)
• Provide technical leadership and architectural guidance to cross-functional teams

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Data Engineering, or a related field
• 7+ years of experience in data architecture, data engineering, or consumer data platform implementations
• Proven experience designing consumer data ecosystems for marketing and digital engagement
• Strong experience with Customer Data Platforms (CDPs) and CRM systems (e.g., BlueConic, Klaviyo, Salesforce)
• Deep understanding of first-party data strategies and identity resolution
• Experience with modern cloud data platforms, specifically Google Cloud Platform (GCP) and BigQuery
• Advanced SQL proficiency and experience with large-scale data integration and pipeline architectures
• Knowledge of data privacy principles and regulatory considerations (GDPR, CCPA)
• Experience evaluating or implementing Master Data Management (MDM) solutions

About the Company

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and many more. Since our founding in 1945, we have been dedicated to empowering generations to explore the wonder of childhood and reach their full potential.