Social Video Director/Producer/Writer

Responsibilities

• Support social-first series strategy and execution across Meta platforms and TikTok, writing and developing marquee series.
• Concept, launch, and manage recurring formats and original series from development through post-production.
• Direct and produce shoots ranging from red carpets to reactive social content and premium filmic formats.
• Personally shoot vertical and multi-camera social content, operating cameras and basic lighting/audio setups.
• Oversee edits with a strong instinct for pacing, hooks, retention, and shareability.
• Manage the full production lifecycle, including pre-production, logistics, crew coordination, and on-set direction.
• Track trends, creators, and cultural moments to keep content competitive and current.

Requirements

• 3+ years of experience in social-first video production, directing, and editing for publishers or brands.
• A portfolio of short-form work demonstrating strong pacing, storytelling, and viral performance.
• Proven track record of developing social formats or franchises that drive audience growth.
• Strong hands-on shooting skills with experience operating DSLR/mirrorless cinema cameras.
• Expertise across Meta platforms and TikTok, including algorithm mechanics and retention strategies.
• Strong production management skills with experience overseeing logistics, budgets, and timelines.
• Deep topic knowledge of celebrity culture, travel, and/or beauty and style.

About the Company

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content to help nearly 200 million people every month make decisions, take action, and find inspiration. Our brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, and more.